Business Marketing Strategies

Posted on January 24th, 2012 by Stephanie Shadforth | Tags: Marketing, Marketing Strategies

What’s your strategy?

Marketing is perhaps the most overlooked aspect of small business management.

WinWeb recognise that small businesses have very little time to spend on formulating online marketing strategies. Owners of small businesses are always extremely busy and often focus what little time they can set aside for marketing on trying to retain their existing customers rather than attempting to attract new ones. However, without new customers a business can never survive over the long-term.

Small businesses are often the enterprises which benefit the most from Online Marketing.

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Stuck at the airport without a connection? Study this infographic from OnlineMBA to learn which airports and airlines have the best Wi-Fi, the most travel-friendly gadgets and more TAGS: airports, business travel, gadgets, infographics, OnlineMBA, travel tips, Wi-Fi    

Back in our December issue, we took a look at the Top 10 US Airports and dove into a range of details and amenities, including entertainment, food options, layout and ambience. T

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Bank of America’s cuts may grow by $3 billion

Posted on January 20th, 2012 by Bailey Malley | Tags: Billion

Bank of America Corp., the second-biggest U.S. lender by assets, may reduce annual costs by as much as an additional $3 billion in the next stage of CEO Brian Moynihan’s efficiency plan.

The lender, which already targeted $5 billion in expense cuts from retail and back-office operations, may reach total savings of $6 billion to $8 billion a year, Moynihan said during an employee meeting on Thursday.

The latest phase of his effort examines investment and commercial banking, trading and wealth-management units, which have a presence in Charlotte, and is scheduled to be completed in April.

Moynihan, 52, is relying on cuts after mortgage losses and U.S. regulation drained revenue last year. In the first part of his plan, dubbed Project New BAC, the CEO announced 30,000 job cuts from consumer banking, credit-card, home loan and support operations at the Charlotte-based lender.

Managers will reduce the “overall cost structure of the company; through New BAC we’ve identified $5 billion,” Moynihan said last week. “We’ll pick up more in Phase 2 – that ought to get you $1.5 billion to $2 billion a quarter” in total savings.

Moynihan has told analysts that his latest round of cost cuts will yield smaller savings than the first because there are fewer employees in corporate and institutional units. Expenses will start to decline in the second half of this year, he has said. Larry DiRita, a spokesman for the bank, declined to comment on Moynihan’s remarks to employees.

The push to reduce costs has stoked anxiety among the 284,635 workers the lender had as of Dec. 31. The bank has said it has about 15,000 employees in Charlotte. Moynihan in September unveiled initial details of his plan, which divides the company into two parts, each with roughly $27 billion in annual expenses.

Bank of America advanced 18 cents Monday to close at $7.25. The firm has surged 30 percent this year, the most in the Dow Jones Industrial Average, as investors bet that an improving U.S. economy will buoy earnings. The lender was pummeled last year with a 58 percent decline, the worst in the 30-company Dow index.

“Happy New Year,” Moynihan said during the Jan. 19 employee meeting. “It’s a happier New Year today with the stock price up a little bit, right?”

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Zappos.com Hacked, Urges Customers To Change Passwords

Posted on January 15th, 2012 by Stephanie Shadforth | Tags: Customers, Customers Change

NEW YORK –

Online shoe seller Zappos.com says a hacker may have accessed the personal information of up to 24 million customers.

Customers credit card and payment information was not stolen, but names, phone numbers, email addresses, billing and shipping addresses, the last four digits from credit cards and more may have been accessed in the attack, according to an email that CEO Tony Hsieh sent on Sunday to employees.

Zappos is contacting customers by email and urging them to change their passwords.

Zappos said the hacker gained access to its internal network and systems through one of the companys servers in Kentucky.

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IMF seeks $600 billion more in funds

Posted on January 14th, 2012 by Laura Loane | Tags: 600 Billion, Billion

WASHINGTON/MEXICO CITY (Reuters) – The International Monetary Fund is seeking to boost its war chest by 600 billion to help countries reeling from the euro zone debt crisis, but some nations insist Europe must first do more to support its ailing members, international financial sources said on Wednesday.

Group of 20 officials will discuss increasing IMF resources at a meeting in Mexico City on Thursday and Friday, the first under Mexicos 2012 presidency of the group of developed and emerging economies.

The IMF said it will need 500 billion to lend to member countries in need and IMF sources who were present at an IMF board meeting on the issue on Tuesday told Reuters that another 100 billion is needed as a “protection buffer.”

The IMF also estimated there would be a 1 trillion global financing gap over the next two years if global economic conditions worsened considerably, the sources added.

On foreign exchange markets, the reports of plans for increased IMF lending capacity helped boost the euro.

Euro zone nations have already promised to inject an extra 150 billion euros (200 billion) into the IMF, which is included in the total estimate. G

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